MasterDarts set to revolutionize the world of darts with groundbreaking adjustable dart system, new investment structure, and the full integration of MasterSportsGroup
Rosmalen / The Netherlands — April 10, 2025
After years of dedicated research and development, it is now official: on March 26, 2025, the long-awaited Chinese patent was granted for a completely new, revolutionary dart system. This innovative dart allows players to fully customize and fine-tune their darts to suit their individual preferences — a world first in the sport of darts.
To celebrate this milestone and support the global rollout, we are proud to announce the establishment of stichting STAK MasterSportsGroup. Within this structure, 35,000 certificates will be issued, representing 35% ownership in the new entity, with profit rights but without voting rights. The purchase price per certificate is set at €30. The remaining 65% will remain under the control of Master Group Holding BV (Frank van creij).
The entire concept of MasterSportsGroup, including all brands, domain names, and intellectual property, is fully integrated into this new structure. In addition to MasterDarts, the brands MasterFishing, MasterFootball, MasterFitness, MasterSwim, and MasterCasual are being developed. MasterCasual focuses on footwear and casual clothing for athletes and enthusiasts. All these brands will come together in the development of the MasterStore: a physical retail concept that will also be broadly deployed online.
Our sales strategy is clear and ambitious: direct sales through all major online sales platforms, shop-in-shop concepts within established sports and retail stores, and the creation of our own physical stores. The goal is to further expand this through an international franchise model, stimulating local entrepreneurship on a global scale.
The complete MasterDarts brand, including its innovative product portfolio and the management team of selected professional dart players, is also integrated into this new company. This creates a solid and future-proof foundation for international expansion.
Own production capacity: darts and dartboards managed in-house
MasterDarts manages the production of both the patented dart systems and premium dartboards in close cooperation with reliable Chinese manufacturing partner. This direct control over production guarantees top quality, optimal availability, and an excellent price-quality ratio for players worldwide.
Patented dart technology — patent granted in China, priority claim filed for Europe and PCT worldwide.
Fully adjustable dart system for players at every level.
Global growth potential with a professional management team.
Innovative investment model through certificates with profit rights.
Accessible investment level: only €30 per certificate.
In-house production of darts and dartboards in cooperation with Chinese partners.
Full integration of MasterSportsGroup: brands, domains, and intellectual property.
Development of multiple sports brands: MasterFishing, MasterFootball, MasterFitness, MasterSwim, and MasterCasual,and Master brand.
Direct sales via online platforms, shop-in-shop concepts, and the future physical MasterStore.
Plans for an international franchise model.
The global darts market: a rapidly growing global community
With an estimated 50 million darts players worldwide, the market is robust and continues to grow. Breakdown:
Total number of darts players: ± 50 million
Active competitive players: ± 2 million
Europe: Largest region, ~60% of competitive players
UK: ± 300,000 club members
The Netherlands: ± 30,000–50,000 registered players
Germany: > 100,000 active players
North America: ± 500,000 active players
China: Emerging market, > 500,000 recreational players
Asia (Japan): Millions of casual players
With the explosive growth of professional circuits such as the PDC World Darts Championship and Premier League Darts, we stand at the brink of a massive global expansion.
"After years of building towards this dream, this is the moment when all the pieces come together," says Frank van Creij, owner and founder of MasterDarts. "With our new system, our own production capacity, the full integration of MasterSportsGroup, the development of multiple sports brands, and a strategy focused on direct sales, we are ready to revolutionize the world of sports."
Investors, distributors, and partners are invited to join this unique opportunity and help build the future of sports together with MasterDarts and MasterSportsGroup.
For more information:
Frank van Creij
info@mastersportsgroup.com
Future Vision
Stichting STAK with Non-Voting Certificates for MasterSportsGroup (www.mastersportsgroup.com)
In the future, the Foundation for Administrative Trust (STAK) with Non-Voting Certificates will play a pivotal role in the corporate structure of Master Group Holding BV and the online presence at www.mastersportsgroup.com. This legal entity is being developed to serve specific objectives and interests, including safeguarding the company culture and ensuring the continuity of MasterSportsGroup.
The Purpose of the STAK with Non-Voting Certificates:
The STAK with Non-Voting Certificates will be established to cater to financial interests without the transfer of voting rights. This allows the economic benefits of shares in Master Sports Group Holding BV to be enjoyed without affecting control over decision-making within the company. This structure enables us to attract external investments and ensure financial stability without compromising our corporate culture.
Functioning of the STAK with Non-Voting Certificates:
The STAK holds the shares of Master Sports Group Holding BV and issues certificates to stakeholders who are entitled to financial benefits, such as profit sharing. However, these certificates do not grant voting rights in the company's decision-making processes. This safeguards the stability of business operations and the continuity of our vision.
Key Benefits of a STAK with Non-Voting Certificates:
Preservation of Company Culture: It preserves the company culture and vision of MasterSportsGroup, as significant decisions within the organization remain unchanged.
Financial Stability: It allows for external investments without diluting control over the company.
Continuity: It provides a structured framework for the transfer of ownership and financial benefits without impacting the leadership and identity of the company.
The Foundation for Administrative Trust (STAK) with Non-Voting Certificates is a fundamental instrument to secure financial stability and simultaneously protect the core values and corporate culture of MasterSportsGroup. This legal structure is critical in supporting our growth and future endeavors at www.mastersportsgroup.com and in future ventures.
