Play , Train en Focus like a Master
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We work directly with our factory's under OEM production. All items can be supplied under our own "Master" brands or with your private label/logo.
The difference is that we offer competitive pricing combined with flexible and reliable payment terms.
We supply on an FOB basis with full quality control handled by our own Chinese company, Jinhua Master Import & Export. All required test reports and compliance documentation are arranged and provided by us, ensuring the products meet international standards and buyer requirements.
Alternatively, we can supply directly from MasterSportsGroup in the Netherlands.
Our Divisions
MasterSportsGroup brings together specialized companies and brands, each with its own focus area within the sports, lifestyle and retail.
MSG – All Sports
Your complete source for sports equipment and accessories under the various Master brands.
MasterCasual – Clothing & Accessories
Casual wear and sporty accessories for everyday life, designed for comfort, style and durability.
MasterDarts
Our heritage and expertise: darts, boards, surrounds and accessories for players at every level.
MasterEvents
Organization and professional support for sports events, tournaments and promotional activities.
Jinhua Master Import & Export
Our sourcing and export division in China — delivering directly from production to our European retail network.
Master Merchandise
Merchandise, promotional and corporate gifts — always with the distinctive Master touch.
MasterSports Management
Professional management and support for athletes, clubs and sports projects.
MasterSports Energy Drinks
Refreshing energy drinks and beverage concepts for active lifestyles and sports enthusiasts.
Explore Energy Drinks »
Why Work With Us
Experience, scale and reliability — built for retail success. At Master Group Holding, we understand the needs of the modern retail market. Our integrated structure allows us to deliver a wide product range, consistent quality, and flexible supply solutions to partners throughout Europe.
Multi-brand Expertise
Covering the full sports and lifestyle spectrum through a diverse portfolio of Master companies and brands.
Reliable B2B Supply
Built around the requirements of major European retailers and distributors, with a strong focus on continuity and service.
Global Sourcing & Logistics
Direct access to production through our import & export division, supported by efficient European logistics.
Long-term Partnerships
We believe in sustainable, long-term relationships — growing together with our retail and distribution partners.
